Category: Monthly Giving

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Recurring Giving

Generate Ongoing Revenue Through Recurring Giving

By NPI A well-executed recurring giving program can generate consistent, ongoing revenue for your mission.  Brooklyn Defender Services, a NPI Strategies client, recently closed its 2021 annual fund campaign with nearly 6,000 new donors — and recently established a monthly giving program as part of the effort to boost its annual fund. By identifying annual fund donors who are willing to support the organization through automated monthly contributions, Brooklyn Defender Services now has a steady stream of recurring revenue in 2022 from these newly acquired supporters.  Your organization can follow a similar path by creating data-driven, personalized campaigns for new

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Monthly Giving is the Smart Answer

Monthly Giving is the Smart Answer

By: Michael Taylor, CFRE, CEO Quick Stats Online giving only grew by 1% in 2018, according to recent data. Also true is that it grew 23% in 2017. Also true is that while nonprofits sent four percent more fundraising emails last year, email revenue went down eight percent! Sending more email is clearly NOT the answer; better quality content is. Better quality includes shorter (90-second) emotional videos. However, that content should relate to your donor audience. (Why do I almost never see any videos of donors giving testimony about why they give?) Monthly giving is clearly a solution to securing

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5 Ways to Get Repeat Gifts

5 Ways to Get Repeat Gifts

By: Michael Taylor, CFRE, CEO When you ask a donor to renew his or her support, you’re offering a unique opportunity to make something significant happen in the world, something they deeply want, but cannot affect by themselves. You (the fundraiser) have to be clear about that opportunity and what would happen if it did not exist. This is what engages donors. A unique feature of really engaged donors is their desire to build the future with you. For this reason, fundraisers almost always ask donors to give their support over three or five years. Truly transformative gifts are often made

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What You Need To Know About June

What You Need To Know About June

By: Michael Taylor, CFRE, CEO The Blackbaud Institute analyzed the distribution of giving across all of 2016 and here’s what they found: June, June, June 2016 Overall Giving Distribution by Month January 7% February 6.6% March 7.2% April 6.9% May 7.8% June 10.6% (Second highest month following December) July 6.3% August 7.3% September 7.2% October 7.3% November 8.2% December 17.7% They say that there are signs of giving shifting during the calendar year. We should keep an eye on that. While December remains the largest giving month of the year, it is followed by June, a surprise to me. Who

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