Category: Reader Questions

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How Much Time Should It Take To Close a Major Gift?

By: Michael Taylor, CFRE, CEO How much time should it take to close a major gift? The short answer is less time than you think.   You see, I have observed that fundraisers spend far too long cultivating donors. Cultivation can even mask procrastinating over making the ask!   I hear this from fundraisers quite frequently: “I don’t feel like it’s the right time to ask this person for support. I am scared they will say ‘no,’ and then what will I do?  So, I keep ‘cultivating’ them.”  Such delays lead to protracted cultivation and solicitation period and likely a missed opportunity—or clarity

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