The Last Four Days: When Online Giving Quintuples
Your year-end fundraising strategy must pay special attention to the last four days of the year. December is the most lucrative giving month of the year, and especially so for online giving. Approximately one out of every three dollars in annual giving is donated in December. In fact, 28% of nonprofits raise between 26% and 50% of their annual funds from their year-end drive. An additional 36% of nonprofits raise nearly 10% of their annual funds from their year-end ask. For online giving, the figure is even higher, with 12% of all annual online giving coming in the last four days. (Statistics