Tag: Marketing

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Guest Post: Stop F***ing About With Your Logo And Stick To Fundraising Instead

We are proud to share this guest blog post by Mark Phillips of Bluefrog Fundraising. A few weeks ago, I presented Rogare’s inaugural Critical Fundraising lecture at Kingston University. My topic was charity rebranding. It’s an area of work I’ve long been interested in. I love great brands, and as a result, I tend to track what happens after a charity rebrands by keeping an eye on the numbers in their annual reports. By and large, if a rebrand is a tweak – that’s a change of visual ID, typeface or even a logo, it doesn’t really have much impact on

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Write a Superb Case Statement

By Michael L. Taylor, CFRE, CFRE, CEO A superb case statement communicates to the donor why funds are urgently needed and why philanthropic support makes sense.  It’s critical for that to occur on the first page of the case, as this sample does so well, since many people will only read that page. “How can we ever say no?,” the cover page asks. Right from the start the key question is posed and driven home.   When executed well, a case statement inspires your donors to invest in your future — and become ambassadors for your mission and vision.   Most people associate

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Lapsed Donors

Reengage Your Lapsed Donors

By Alyssa Greengrass, MA. “How do we get our donors back?” It’s a common yet distressing question. And it’s one that I regularly hear from fundraisers and executives at nonprofits of all sizes — ranging from large national hospital systems to local food banks. While it seems difficult to win back donors who have chosen to stop supporting your nonprofit, it’s important to resist the temptation to simply focus on closing new gifts. Ignoring your lapsed donor file is cost ineffective and jeopardizes relationships that took time and care to develop. Often, these lapsed donors are devoted supporters of your

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The tips below will help your virtual gala succeed.

Make Your Online Gala Pop

By NPI Participants are expecting more personal engagement — and a higher production quality — from your online gala and fundraising events.   What worked last year will not carry the day if you want to raise more in 2022.  Galas are a show. And in this era of virtual and hybrid events, it’s important for you to think differently and make your virtual event as engaging as possible.  Many online galas and smaller Parties With A Purpose have room for production and program improvement. Pay attention to the nuances, because fundraising in the time of COVID-19 means there’s no bake

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Recurring Giving

Generate Ongoing Revenue Through Recurring Giving

By NPI A well-executed recurring giving program can generate consistent, ongoing revenue for your mission.  Brooklyn Defender Services, a NPI Strategies client, recently closed its 2021 annual fund campaign with nearly 6,000 new donors — and recently established a monthly giving program as part of the effort to boost its annual fund. By identifying annual fund donors who are willing to support the organization through automated monthly contributions, Brooklyn Defender Services now has a steady stream of recurring revenue in 2022 from these newly acquired supporters.  Your organization can follow a similar path by creating data-driven, personalized campaigns for new

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Does positive or negative messaging raise more funds?

Do Negativity and Alarm Really Raise Funds?

By: Michael Taylor, CFRE, CEO A reader writes: “My inbox and mailbox are flooded with fundraising appeals from causes using the words ‘terrifying,’ ‘alarming,’ ‘emergency,’ etc.  “Yes, we’re in deep sh*t on many levels. Why would they think I don’t know this? The messages only make me more depressed, and depression does not motivate me to contribute. Does negativity and alarm really raise funds?”  —John, CEO of a civic education nonprofit   Dear John,  This is a top-of-mind question for many fundraising professionals. Fundraisers use danger messages because marketing data often (not always) shows they’re highly effective when compared with

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Use this touchpoints as loudspeakers to maximize donor engagement.

7 Key Touchpoints to Keep Donors Engaged

By Alexa Strautmanis Seven is a golden number in marketing. As the “Rule of Seven” goes, an individual must see or interact with your nonprofit’s brand at least seven times in the course of a year before they’re inclined to take any action.  Following this rule is a best practice when it comes to donor engagement. Through multichannel marketing, these seven touches can be seamlessly woven into your nonprofit’s communications to keep your cause top-of-mind for new donors and deepen relationships with your current supporters. Your nonprofit may already be hitting this magic number. If you mail your constituents quarterly,

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Top 7 Ways to Get More Response From Your Direct Mail Marketing

Today more than ever, consumers enjoy getting good mail pieces. What is good? There are three basic elements that determine the success of a direct mail marketing campaign: the list, the offer, and the creative.

In order to generate more response from your mail pieces, you need to look at all three of these elements. People only want direct mail that is relevant to them, and it’s up to marketers to deliver.

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Four Ways Marketing & Fundraising The Same

Four Ways Marketing & Fundraising The Same

By: Michael Taylor, CFRE, CEO There are strong similarities between nonprofit fundraising and marketing, especially in the basic skills and insights both require. I have worked in both worlds and, over the years, I’ve observed these connections task by task, pitch by pitch. The more I see these connections, the more I recognize that there are bigger principles at work. I come back to these principles often, sometimes to remind myself, other times to relearn them with new eyes, but always so I can better serve my clients. My goal in sharing these principles is to spark a dialogue, so

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